BUILDING THE ICONIC DRINKS BRANDS
OF THE FUTURE

Drag
Coates & Seely
English Sparkling
Coates & Seely
Pensador
Mezcal
Pensador
Nc'nean
Whisky
Nc'nean
Crafted & Discerning
Craggy Range
NZ Wine
Craggy Range
Desdeya
Tequila
Desdeya
Wignac
Cider
Wignac
Wild Idol
Sparkling Wine
Wild Idol
Mirabeau
Provence Rosé
Mirabeau
NOAM
Lager
NOAM
Elevated & Sophisticated
Sapling
Vodka
Sapling
Everleaf
Non-alc Aperitif
Everleaf
Double Dutch
Mixers
Double Dutch
DropWorks
Rum
DropWorks
Bold & Creative

ICONIC BRANDS.
STRATEGIC GROWTH.

GHF is a Brand Development Agency strategically placing premium drinks brands in the right place at the right time.

Our consumer-first approach ensures brands show up where their target audience actually drink – meaning that our customers stock products their guests want, not ones that gather dust.

GHF
1.

Brand Strategy

Consumer-first consultancy tailored for high growth, premium independent drinks brands in the UK market.
We define the brand fundamentals and lay out the pathway to iconicity.

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2.

Go-to-Market Planning

Bespoke go-to-market plans and support packages to execute the brand strategy in the UK trade. We set out how the brand will build presence, relevance, and credibility with consumers.

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3.

Trade Execution

Best-in-class account management and business development, actively delivering against the brand strategy and go-to-market plan. We have boots on the ground across the UK delivering value and volume.

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What our customers say

1
6
I was looking for two things in a sales team: an exclusive portfolio of category leading brands, and close relationships with prestigious accounts. On both fronts, GHF is the strongest in the field. They've also been a huge help in the development and launch of our new tequila - Desdeya.
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Desdeya
With GHF by our side, the glass is never half empty: it's always full of ideas, energy, and solutions. They've been with us through every twist and turn, always bringing clarity and confidence thanks to their hunger for success, professionalism and their extensive network. Their support goes beyond the numbers. They're the kind of partner every growing brand dreams of.
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Wignac
We were the first brand that GHF took on and we have stuck by each other’s side ever since. We have really enjoyed working with the team and look forward to growing together over the coming years
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Sapling Spirits
GHF have been a pleasure to work with over the past few years. They are a young and energetic team – everything you want in a sales agency. Needless to say, our top line has seen a dramatic improvement since taking them on!
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NOAM
GHF are experts in their field, delivering top quality listings in strategic accounts. Representing a portfolio of like-minded brands they are also a pleasure to do business with.
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Nc'nean
GHF have been a brilliant partner for Mirabeau and supported us to drive huge acceleration in our growth in the UK since we started working together in 2021. Their passion, hunger for new business and commitment to diligently managing our existing customer base is greatly appreciated.
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Mirabeau
GHF have a great network of contacts and the team’s passion as well as strategic approach have enabled us grow significantly in a very competitive environment.
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Double Dutch